Conversion Rate Optimization
Led the ideation and road mapping for CRO website fixes with web development teams. UX fixes include:
Shopping Cart Upsell and Free Shipping calculator to increase AOV
Adding elements of social proof throughout the site like Customer Ratings & Reviews and Product Awards
Integration of brand Instagram feeds to brand website with the feature of adding product to cart directly from the IG post
Product Details Page
Wire-framed new page layouts for design exploration, keeping e-commerce best practices top of mind
Led testing for functionality of new content modules and features
Optimized image file types and sizes to improve site speed
Published content to the live site
Product Listing Pages
Delivered content strategy speaking to different collections and product categories benefits, claims and storyline
Led redesign
Project managed and created timeline for weekly deliveries with digital designer
Published content to the live site
Website Relaunch & Redesign
| OPI Professionals
As the #1 salon brand worldwide it is OPI’s mission as a brand to grow their relationship with salon owners, nail artists and nail techs globally.
The result is a hub where nail professional are given access to an online academy, exclusive content on how to grow their business and exposure to the OPI educators community.
As the lead on digital content for the brand my deliverables included:
- Content strategy throughout the pro site, education hubs and personalized views of homepages based on user behavior
- Created launch campaign messaging the new website across all of OPI’s digital verticals
- Wireframing all site landing pages
- Led user acceptance testing for UX and UI enhancements
- Led weekly design review process with key stakeholders
- Project managing digital designer and copywriter
- Relaunched the OPI Professionals YouTube channel as video content was repurposed on .com for the online academy
